EURO 2020
Sports.ru SMM identity
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Because of the pandemic and the postponement, Euro 2020 is seemed to be the most expected big football tournament ever. This tournament could be not just another one national teams competition but the symbol of victory of the game over all diseases. Сelebrating this festival of football, Sports.ru wanted to create own special visual language to highlight all social media graphics during Euro.
With different hosts all over the continent, this tournament was created as the big force that could unite Europe despite boundaries. I wanted to remark this idea and invented Euro 2020 identity in constructivist style – probably, in the most universal visual language.
This visual identity was used in some artwork projects, infographics and regular pictures made from multiple templates. Combining different compositions with photos, simple shapes and a limited color palette, we, as a team of designers and editors, built a little graphic universe of vintage-style collages.
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INSPIRATION
#vintage #retro #collage #avantgarde #abstract #constructivism #map #newspaper
BASIC GRAPHICS
Colours: Just six colours presented at national flags of participants + pale yellow instead of white as the background.
Shapes: Just three shapes inspired by the classic football ball texture – circle, pentagon and hexagon.
Countries identity: Instead of the usual flags, national teams were identified by football balls in national colors, especially designed for each country.
Cities: Paying attention to the unique geography of this edition of Euro, pictures were decorated with maps of the host cities.
ARTWORKS
Posters counting days before Euro kick-off and presenting every participating team
Wallplanner (free available for printing)
Matchday: squads, scores, standings, heroes of the day
Daily posters with the highlights of all matches
Special graphics for the final match: the preview video and champions colours for post-match pictures
...and a lot of other different graphics
@madebybelous
madebybelous@gmail.com
